The Veg Coach



Ellen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, author, vegan lifestyle coach and teaches healthy cooking classes.

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Vegan Lifestyle Coaching


Take advantage of Ellen’s years of experience

As a coach, Ellen Jaffe Jones provides tips on how to live a healthy, happy, and active vegan lifestyle.

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Plant-Based Primal Recipes

Athlete, coach, and vegan advocate Ellen Jaffe Jones joins forces with chef extraordinaire and culinary genius Alan Roettinger to present a surprising yet delectable blend of plant-based vegan cuisine and popular paleo diets.


Kitchen Divided

Vegan Dishes for Semi-Vegan Households

Ellen Jones demonstrates that it’s not only possible to survive but thrive when a challenging living arrangements puts different eaters at odds.


Eat Vegan on $4 a Day

A Game Plan for the Budget-Conscious Cook

Learn how to forgo expensive processed foods and get the most flavor out of delicious, high-quality basic ingredients. Includes nearly 100 low cost recipes and a week’s worth of menu ideas.




Author, Speaker, & Consultant

At 62, Ellen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, and author ofEat Vegan on $4 a Day and Kitchen Divided, and just released, the wildly popular, Paleo Vegan. More…

Vegan Complicated? Rare Inside Month-Long Look at Hospital Food, As Non-Vegan Hubby Almost Dies

The day before Halloween, my 80 year-old husband (he’s 18 years older than me) said, “Ya know, I think I pulled a muscle climbing on the roof yesterday.” A few hours later, “Ya know, I think we need to get this checked out.” When you go to the emergency room, in many hospitals, they have a protocol called, “From ER to Balloon in 60 Minutes.” When you walk in and say, “I have chest pain,” and an EKG confirms heart attack in progress, bells and whistles go off. Clarence, my husband, was in surgery for 3 stents within 30 minutes. He came within an hour of dying. I had always thought heart attacks were more noticeable, especially in men. My sister had several, and didn’t even know it before she had her first bypass surgery. Clarence had asked the cardiologist not to do bypass, if possible. But in trying to insert the stent in the third artery, the video the cardiologist showed me later, captured the vessel blowing up. Two bypass surgeries were scheduled for the next morning. I’d watched too many relatives go through this. But it had been a few years, and the technology was mind boggling. If you know anyone who can affect change…politicians, non-profits…please forward. For anyone who says a vegan diet is complicated, THIS is complicated:   Think a vegan diet is difficult? THIS is difficult. Difficult for the patient. Difficult for any loved one to watch.   Isn’t eating colors of the rainbow much easier?   Can you imagine how much money it costs to educate people to understand all of this?   Google... read more

PETA’s Sexiest Vegan Over 50 Contest—Why I Entered

How could I not? A few years ago, some of my friends began asking me to enter PETA’s (People for the Ethical Treatment of Animals) “Sexiest Vegan Over 50” contest. I had all kinds of excuses why I didn’t. Part of it was that I was busy with my three books. Part of it was that I was busy teaching cooking classes and traveling around the country doing talks, training for marathons and doing food demonstrations. Another factor was I wanted my books to stand on their own merit. I love breaking and bursting vegan myths. My books, Eat Vegan on $4 a Day, Kitchen Divided, and Paleo Vegan are all about that. I even contributed a free chapter to Eating, Running and Thinking…proceeds to charity. As a financial consultant, I learned that some corporations often did not care about helping the environment. But when you show them how much money they could save by recycling, then all of a sudden they cared and promoted saving the environment. Keep in mind that when I went to college I was part of many feminist issues and movements. I was the first woman to anchor the evening news at the TV station I worked at. I was in college and helped establish on campus some of the first women’s self-help clinics oin the US. I broke the glass ceiling becoming a videographer for a TV station that was unheard of in television news. Farmers and law-enforcement and Des Moines, Iowa, laughed when I pulled up to a news story wearing the incredibly heavy and made-for-men, huge battery belts and camera equipment. I had one of the first unpaid maternity leaves for... read more

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