The Veg Coach



Ellen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, author, vegan lifestyle coach and teaches healthy cooking classes.

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Vegan Lifestyle Coaching


Take advantage of Ellen’s years of experience

As a coach, Ellen Jaffe Jones provides tips on how to live a healthy, happy, and active vegan lifestyle.

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Plant-Based Primal Recipes

Athlete, coach, and vegan advocate Ellen Jaffe Jones joins forces with chef extraordinaire and culinary genius Alan Roettinger to present a surprising yet delectable blend of plant-based vegan cuisine and popular paleo diets.


Kitchen Divided

Vegan Dishes for Semi-Vegan Households

Ellen Jones demonstrates that it’s not only possible to survive but thrive when a challenging living arrangements puts different eaters at odds.


Eat Vegan on $4 a Day

A Game Plan for the Budget-Conscious Cook

Learn how to forgo expensive processed foods and get the most flavor out of delicious, high-quality basic ingredients. Includes nearly 100 low cost recipes and a week’s worth of menu ideas.




Author, Speaker, & Consultant

At 62, Ellen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, and author ofEat Vegan on $4 a Day and Kitchen Divided, and just released, the wildly popular, Paleo Vegan. More…

PETA’s Sexiest Vegan Over 50 Contest—Why I Entered

How could I not? A few years ago, some of my friends began asking me to enter PETA’s (People for the Ethical Treatment of Animals) “Sexiest Vegan Over 50″ contest. I had all kinds of excuses why I didn’t. Part of it was that I was busy with my... read more

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