Ellen Jaffe Jones


ellen updatedEllen Jaffe Jones is an inspiring motivational speaker, personal trainer, running coach, author, and instructor of healthy cooking classes.

As a former investigative reporter and anchor for 18 years in major market TV news, Ellen won 2 Emmys and the National Press Club award. She became known as the “Earth Mother in a Suit” when she left TV and became a successful Wall Street financial consultant for 5 years. She wrote her first book, Eat Vegan on $4 a Day, after seeing too many news stories saying eating healthfully was impossible on a budget.

Ellen, an accomplished endurance and sprint runner, has won 104 5K+ Age Group awards since 2006. She placed 7th in US National Senior Games, W60-64 1500 Meters in 2013, and 1st in Florida’s W60-64, 50, 100, 200, 400, 800, and 1500 meters races in 2014. In 2014 Ellen was also named PETA’s “Sexiest Vegan over 50.”

She combined all of her skill sets with her latest release, Vegan Fitness for Mortals. Recognizing that fitness and diet are two sides of the same coin, Ellen developed routines for a variety of activities along with dietary recommendations that augment fitness—a winning combination designed to help anyone achieve a healthier lifestyle.

Her other titles include Kitchen Divided which was written for vegans who are sharing a kitchen with an omnivore and Paleo Vegan (co-authored with Alan Roettinger). Ellen researched different versions of paleo diets on the market and was able to combine the essence of paleo diets with vegan principles in a 200% vegan cookbook.

Ellen is a Certified Personal Trainer by the nationally recognized Aerobics & Fitness Association of America and a Certified Coach with the Road Runners Club of America. She speaks at numerous VegFests across the country.

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Latest News

Going Vegan for the Holidays

Most weight gain, studies show, happens during the holidays. But you can stuff your face, not stuff a turkey that had to die for stuffing (Google it) and eat to your healthy heart’s content. Starting with the day before Thanksgiving, the phone rang with a request from a Tampa TV station to do a story about what to make for vegans who to come for dinner. I had come back 12 hours before from speaking at the Miami Seed Food and Wine Festival, their VegFest. It was a bad hair day, but I clipped it back, remembered that from 18 years in TV news, nobody remembers what you look like in a potent 10 second interview, and within an hour the crew was there. To my surprise, the story that aired at different times on two different newscasts were long and full of multiple sound bites. No money in broccoli, but I definitely see signs that the interest in getting off animal agriculture is snowballing. The recent United Nations Climate Change Conference is the umpteenth time the world has tried to figure out how to address the growing body of scientific evidence that climate change is human-caused. An even larger snowballing movement is trying to get the world to sign on to what the United Nations has said for almost a decade: giving up animal agriculture will do more to reduce greenhouse gasses than giving up driving altogether. As a result, vegetarian, vegan or not, the interest in trying to reduce dependence on meat for protein is almost overwhelming. On Thanksgiving Day, I had the great pleasure of beginning... read more

8 Questions With Laura Theodore, The Jazzy Vegetarian

   Long time vegan and host of the PBS TV series “The Jazzy Vegetarian,” Laura Theodore, has just written a new book just in time for holiday gift giving. It’s called Vegan-Ease, a fantastic resource for anyone who wants to eat delicious food and get healthy. I recently talked to Laura about her journey to the vegan lifestyle. Ellen: How long have you been vegan and why? Laura: I first gave up red meat in 1982, for both better health and for ethical reasons. I then began my journey toward becoming vegetarian, and then fully vegan. I have been vegan about 7 years. 2. Tell us about your previous books and what inspired you to write them? I started writing my first cookbook in 1994. I had been creating recipes for many, many years and decided to start writing them down, so they could be shared. My first book, Jazzy Vegetarian, was inspired by the vegan recipes that I had been creating since the 1990’s, many based on vegan versions of my mother’s and grandmother’s omnivorous recipes. Jazzy Vegetarian Classics, was inspired by my continuing quest to veganize family favorites, while making them tasty, easy and delicious! 3. What inspired you to write this one? I realized that I, like so many other people, struggle more and more to have enough time to get a healthy, plant-based meal on the table every night. So I decided to pen a book dedicated to sharing all of my quick and easy recipes, ideas and tips for making meals at home delicious and satisfying, but at the same time, reducing the time spent... read more